Founder & Builder

I build companies, and the software that runs them.

I run Endless, a circular fashion platform and a women's community based in Dubai, and built the software behind both myself: the websites, the iOS app, the automation that keeps everything moving. I take on the same work for other businesses.

Start A Project See What I Build

What I Build

Websites, apps, and the automation between them.

copperhouse.ae

WebsitesConcept work

Agency quality, live in 14 days, from AED 5,500. You own the domain, the content and the analytics.

See how it works

iOS apps

The Endless Club is live on the App Store. Endless Fashion is in build.

Get in touch

AI automation

The workflows my own companies run on. Audits, builds, and a retainer if you want me around after.

What it costs

Selected Work

I built these for my own companies first.

These are live sites with real customers on them. I built them and I still run them, so I am the one who gets the call when something breaks at 11pm.

My company

Endless Fashion

Circular fashion rental and resale across the UAE.

The storefront, the internal ops tooling the team works in, and the automation that connects them.

endless.ae

My company

The Endless Club

A members' club for women in Dubai.

Membership site and a native iOS app, live on the App Store, plus the billing and member flows behind both.

theendlessclub.com

Built for Endless's CEO

Rosie Gunn

Personal site for a founder and creative entrepreneur.

Design and build, with the press, blog and booking sections editable without touching code.

rosie-gunn.com

Free Tools

I built these for myself. You can use them without an account.

Claude Preferences Builder

Six stages, then a set of Claude preferences written around how you actually work.

Build mine

Meta Ad Safe Zones

Drop in an image or video and see where Meta crops it across every ad format.

Check a creative

Automation Opportunity Finder

Seven questions on how your business runs, then where automation would pay for itself.

Take the quiz

System Prompt Grader

Paste a system prompt, get a score out of 100 and the specific fixes across five dimensions.

Grade a prompt

Stay in the Loop

AI automation, without the hype.

Occasional notes on what's working, what isn't, and how businesses are actually using AI. No fluff.

Get In Touch

Let's talk.

Tell me what you are trying to build and I will come back within 24 hours. If it is not something I should take on, I will say so.